Trump is not a troll but exactly the result we should expect from our political and media systems:

Trump is called a troll because he’s said to not be a real candidate running a real campaign, that he’s not playing by the standard rules and not engaging in politics and democracy in good faith. But this is what makes Trump like the rest of the candidates and campaigns. That Trump is gaming the election coverage isn’t some kind of unsolvable problem but what such coverage asks for. As the Diana Christensen character says in the film Network (1976), “If you’re going to hustle, at least do it right.” The “Trump problem” for journalists is solved the moment we stop presupposing that the rest of the candidates and news coverage is real and in good faith.